The visual identity for Ester Marin was developed by redesigning the logo around the initials “E” and “M”, drawn from the original brand and refined using a custom typeface. Adjustments like the reshaping of the “R” helped create a distinctive typographic style that enhances brand recognition. The color palette combines warm, natural tones with brighter, sunlit accents to express care, presence and balance. It positions massage therapy as a welcoming, authentic and sensorial experience, clearly standing out from the colder and more clinical aesthetics of her competitors.