I developed a personal branding project for Deborah, a social media manager, strategist and coach, with the goal of reflecting her personality and passions in every detail. She wanted a distinctive, tactile mood that felt personal and handcrafted. That’s why we used paper scraps and a custom handwriting font, making the brand feel as if it comes to life through scrapbooking. The result is a deeply unique and authentic visual identity, intimate, expressive, and unmistakably hers.