Popipop is a pet brand that embraces color, joy, and the love of caring for your dog, celebrating the happiness of being a dog owner. I worked on the full branding, from the visual identity to the packaging of 17 different products, building a vibrant and cohesive universe that stands out on the shelf.

At the heart of the identity is a wide and lively color palette, designed to allow endless playful combinations and to reflect the brand’s energetic spirit. Each product features a unique hand-drawn illustration, giving it personality and turning the line into a collection of small design objects. This mix of artisanal details and bold pop aesthetics makes the brand approachable yet unmistakably iconic.

Although deeply rooted in its "Made in Italy" quality and "100% Natural" character, the brand breaks away from the traditional imagery of muted tones and minimalism. The result is a fresh, playful identity that proves a natural product line can be both authentic and visually striking.