KC4 is a growing startup that offers consulting, training and sales services in the field of medical devices – including AEDs. To support the company during this evolving phase, it needed a visual identity with solid foundations, but above all, with the flexibility to grow and shift direction over time.

The identity was designed as a modular system: it adapts to current formats and is ready to evolve with future needs. The logo is the starting point for a set of custom icons, which take its shapes and transform depending on the context. The color palette speaks the language of the medical field but knows when to break the mold. The bold, contemporary typography breaks away from the usual codes of the industry.

This was one of the most challenging and rewarding projects I’ve worked on, born from a collaboration with people who genuinely believe in innovation and in rewriting the rules, not just talking about it.